Custom typography and branding for Archijecture – an architectural conference that explores speculative future living spaces and global habitats with focus on population growth, sustainability and the built environment.

The simple graphic of a house inspired the creation of a typeface which became the identity’s primary asset. The inspiration comes from the architectural theory about ‘The Primitive Hut’ (1753, Marc-Antoine Laugier) and childish house drawings. According to Laugier ‘man wants nothing but shade from the sun and shelter from storms‘.

The repetitive use of the simplistic house graphic relates to overpopulation housing problems while the colour red sets the tone for the topic’s urgency.


© 2024 Milena Georgieva