Signage Experience

A typographical moving image sequence inspired by the signs around my university’s building. I wanted to communicate how they almost blend in with our environment, but at the same time can get very overwhelming and never-ending. To simulate the feeling of endlessness, the animation is made with the intention to loop. The audio is a blend between automated voices and raw recordings of sounds from whitin the building. You walk in, you see a sign relevant to your situation. Then you see another one and one more. Gradually, you start noticing more and more, and the overwhelming feeling starts to build up.

© 2024 Milena Georgieva